Nancy Jackson
Director of Strategic Communications
Profile
Nancy Jackson
Director of Strategic Communications
Employment
Employment
Director of Strategic Communications
City of Los Angeles, Ethics Commission
Los Angeles, CA
2017 - Present
- Development and management of targeted marketing to 50+ City of LA agencies and 16 community types in relation to City and LAUSD campaigns, municipal contracts, governmental ethics, and lobbying activity
- Translate complex laws and policies into clear, concise, and actionable terms for mass and niche audiences
- Create and deliver customized presentations, trainings, and oral reports to audiences ranging from novices to experts
- Compose press releases, publications, informational materials, and all website content, and respond to PRA requests
- Direct crisis communications plans, considering research-based methods, social sensitivities, and political climate
Public Affairs Consultant
Nancy Jackson Communications
California and Washington D.C.
2012 - 2016
- Created and implemented strategic communications plans for clients in public affairs, leveraging both traditional and new media platforms, as well as relationships with the press and media outlets to promote positive brand awareness
- Developed compelling and persuasive material, i.e., brochures, presentation decks, testimony articles, web content, audiovisuals, and newsletters, targeting both general and specialized publics
- Prepared strategic press releases and feature stories for media distribution
- Advised clients on crisis communications, providing informed alternatives for a compelling messaging approach
- Trained spokespeople for media interviews, e.g., talking points, body language, and overall brand identity
Public Education and Outreach Manager
Los Angeles City Ethics Commission, City of Los Angeles
Los Angeles, CA
2007 - 2011
- Oversight of targeted education/outreach to 50+ city agencies and 16 community types in relation to City and LAUSD campaigns, municipal contracts, governmental ethics, and lobbying activity
- Supervised the coordination of information among 50+ departmental liaisons to ensure education and compliance of applicable regulations by all City officials, i.e., elected officials, department heads, board/commission members, etc.
- Managed interviews with local, regional and major national media outlets to ensure accuracy of information and delivery of key messages, as well as appropriate voice and tone
- Represented the agency in dealings with other City agencies, community organizations, and elected officials regarding press strategy coordinating messaging, quotes, releases, advisories and events
Public Information Liaison (LAX Capital Improvement Program)
City of Los Angeles, Community Development Department
Los Angeles, CA
2005 - 2007
- Collaborated with cross-functional inter/intra agency teams to develop and implement public information strategies for a high-profile and controversial airport construction program
- Supervised field staff in canvassing and analyzing feedback from different neighborhood areas and demographics to ensure all general concerns were known and mitigated
- Presented common interests and positive-sum solutions to build consensus with coalition leaders, businesses, and community for a mutually beneficial airport renovation
- Established and maintained effective working relationships with members of the news media, inter/ intragovernmental agency managers, good government groups, non-profit and community leaders, and interested persons
Community Relations Manager
New Directions for Youth
Van Nuys, CA
2000 - 2004
- Targeted press outreach to specific audiences by working directly with community leaders and local and ethnic media
- Researched and monitored emerging legislative and community issues to develop timely effective communications
- Field media questions and pitch media-friendly stories to educate the public about government transparency issues and proposed legislation
- Identified and coordinated opportunities to partner with other agencies for cross-promotion and brand association
- Drafted press releases and public information materials ensuring community relevance, readability, and timeliness
Education
DescriptEducationion
Degrees
M.A., Media Psychology – Emphasis: Public Communications
Fielding Graduate University; Santa Barbara, CA (UCLA Transfer)
B.A., Psychology – Minor: Business Administration, Emphasis: Marketing
California State University, Northridge; Northridge, CA
Certificates
Executive Data Science
Johns Hopkins University via Coursera
Strategic Management
Copenhagen Business School via Coursera
High Performance Collaboration: Leadership, Teamwork, and Negotiation
Northwestern University via Coursera
Dispute Resolution and Mediation
Pepperdine University, School of Law; Malibu, CA
Public Policy Challenges of the 21st Century
University of Virginia via Coursera
Portfolio
Portfolio
Select a category:
Ethics Website
Transunion Presentation
Transunion Infographic
Instasis Presentation
Hollywoodland Presentation
Course Proposal
Positive Psychology in the Workplace
browFUR Journey Map
Vehicle IoT Concept
Smart City Transit Map
Skills
Skills
COMMUNICATIONS
Advertising10
Brand Development20
Copywriting/Editing10
Crisis Management10
Digital Marketing20
Opinion Polling10
Public Relations10
Social Media10
WEB/DESIGN
WordPress
98%
Adobe Creative Suite
95%
CSS
82%
HTML
60%
DATA ANALYSIS & VIZ
Excel
Tableau
Power BI
Esri/ArcGIS
OPERATING SYSTEMS
Apple iOS
98%
Windows XP
98%
LEADERSHIP & MANAGEMENT
- Strength-based Leadership,
- Coaching Management Style
- Strong Relationship Management
- Collaborative
- Positive-sum Mindset
- Effective Budget, Goal, and Time Management
- P&Ls
- KPIs
- Reports
- Proposals
RESEARCH & ANALYSIS
Experienced in research and analysis of:
- Federal, state, and municipal laws and regulations,
- Public policy measures,
- Socioeconomic issues,
- Empirical studies,
- Raw data,
- Behavioral economics, and
- Semantics/semiotics.
INTERPERSONAL
Creative, flexible, and improvised problem-solving, emotional and social intelligence, e.g., adaptable, empathetic, and aware of sociocultural sensitivities and political climate.
LANGUAGES
Fluent in written and spoken English and Spanish.